Martini & Rossi started in 1863 in Turin, Italy when Alessandro Martini and Luigi Rossi created their first vermouth, Martini Rosso, a blend of sweetened wine and secret botanicals. Even today, the recipe remains the same, and only three people in the world know it in its entirety.
Martini has always been famous for its prominent advertising, working with celebrated artists like Andy Warhol to create iconic poster campaigns. Martini has become a symbol of Italian style and passion. |
