Hpnotiq

Hpnotiq is the invention of Raphael Yakoby; inspired by blue perfume, he worked with Nick Storm to bring it to life and promote it. After being turned down by the major drinks manufacturers, they took Hpnotiq to the New York bars through music industry contacts, finding their big break when Sean Combs began selling it in his restaurant.

Since then, Hpnotiq has seen a lot of popularity in the hip-hop scene and can be found in may of New York's nightclubs. A blend of cognac, premium French vodka and fruit juices, it is one of the US's top liqueur exports.